FAQ
Does it contain titanium dioxide (E171)?
No. The formula is free from E171. It relies on gentle cleansing and polishing agents (baking soda, silica) to help brighten teeth over time.
How long until I see whitening effects?
Results vary with hygiene and habits (coffee, tea, smoking…). Generally, a gradual brightening can be noticed after a few weeks of regular use (2–3 brushings/day), alongside good oral care.
Is it suitable for daily use?
Yes. This whitening toothpaste is designed for everyday use. The baking soda/silica combo gently polishes enamel and helps reduce plaque. If sensitivity occurs, space out use or consult a professional.
Can I use it with an electric toothbrush?
Yes—compatible with manual and electric brushes. Use a soft brush and respect a 2-minute brushing time to optimise cleaning and brightness.